A New Dawn of Beauties – Miss South Africa 2009

by Jana Kotze on

The build-up to the Miss South Africa pageant is reaching fever pitch. The drama, the beauty and the sensationalism are all integral ingredients of South Africa’s premier pageant and this year is no exception.

The Miss South Africa pageant will take place in the Sun City Superbowl on Sunday 13 December. A live 1 ½ -hour broadcast of the pageant will be screened on SABC 3 at 7:30pm. The official auditor of the pageant is PricewaterhouseCoopers.

Guests and television viewers will enjoy the entertainment and magic as CAP Events, spearheaded by the irrepressible Mark West, brings the Superbowl to life with a spectacular musical extravaganza featuring Jesse Clegg, CODA, Chris Chameleon, DJ Cleo and Loyiso Bala.

In perfect harmony with the artistes, are the incredible fashion collections of couturiers RjKay Creations, KlûK CGDT and David Tlale, swimwear by Dax Martin and exquisite jewellery design by Dagmar Jungbauer.

<h2>2009 Pageant Fashions</h2>

Reginald Molamu and Paledi Segapo are the creative designers behind RjKay Creations. They successfully debuted at the 2008 Sanlam SA Fashion Week where their designs were greeted with enormous enthusiasm and appreciation. At this year’s Fashion Week, there was further applause for this duo’s unique style.

RjKay has also been invited to participate in the True Love, ‘All A Woman Needs’ event; the Vukani Fashion Awards and the TAG Foundation. Their designs have been featured in various magazines and shown on several lifestyle television programmes such as; Flash SABC3, Selimathunzi, Studio 53 and Ses’khona.

Tatum Keshwar, Miss SA 2008, wears RjKay and they were commissioned to design her national costume for the recent Miss Universe Pageant.

Their designs are inspired by South Africa’s unique cultural heritage, people and diverse landscapes. RjKay incorporates many different artistic beading effects into their designs.

Malcolm KLûK and Christiaan Gabriel Du Toit are the creative force behind KlûK CGDT. For Malcolm and Christiaan their label represents the culmination of two designers’ passion and the vision of bringing South Africans an international experience of South African fashion. It is immediately evident to anyone that careful consideration has been given to each garment; from the fabric selection, to the cut of the garment and to the finishes of each piece.  It is this careful consideration and attention to detail that ultimately distinguishes their clothes as luxury garments.

Corporate and Eventing design is a new venture with the recently completed Santam corporate wardrobe as well as VIP events for Visa International and the Mohair and Wool boards.

Malcolm and Christiaan have worked together since 2003 and have formed a dynamic and evolving partnership.  Their brand is not so much about clothes, but rather about a holistic experiential, boundary-blurring approach to style that encompasses all the senses. Their collaboration represents the pinnacle of their separate creative processes and each designer brings specialised expertise and unique visions to the partnership. Last year they launched a furniture and homeware range. The company supports and trains people from the local community to produce excellence in manufacturing required at this level. All subcontractors are PDI’s, generally women who are the only source of income for their families.

They now produce 6 collections a year, which they sell through their boutiques in Cape Town and Parkhurst, Johannesburg.

They have dressed former Miss South Africa’s; Megan Coleman and Tansey Coetzee, for their Miss Universe debuts. Also, Beyonce, Charlize Theron, Rachel Weisz, Caprice and members of the Danish, Saudi, Zulu and Swazi Royal families have all worn their unique red-carpet couture. They have participated in countless global Fashion Weeks from New York to Russia, to Cape Town and Singapore. Their collections have been featured in several international magazines; American Vogue, Elle, French Elle and Harpers Bazaar to name a few.

David Tlale is a local label that stands out from the crowd, thanks to a design elegance that challenges the clichéd and predictable. His couture embodies beauty without pretence and shuns harshness for poise. David Tlale is undoubtedly one of Johannesburg’s most interesting clothing labels.

His design philosophy: Life is an occasion; celebrate it in pure indulgence of elegance and style is prevalent in all his collections.

Dynamic in its response to local and global trends and influences, Tlale prioritises style coupled with an expert use of fabrics. Garments of impeccable quality are born from craftsmanship of exquisite materials, conceived from meticulous stylistic research.

Tlale’s commitment to the environment is mirrored in his vision for business and community empowerment. The label has been well received since its inception in 2002 and he has built a brand that has a strong sense of style and individuality.

He’s recently launched a new plus-size clothing line catering specifically for the country’s more curvaceous women, called David Tlale Green. The line aims to recognise and celebrate women who may be bigger than the average svelte model.

Among his recent activities he can count taking part in Paris Fashion Week in 2008, and dressing international supermodel Jourdan Dunn at Cape Town Fashion Week as well as dazzling fans with his glamorous style at Jo’Burg Fashion Week.

The Dax Martin swimwear brand was born in 2003 in Durban, South Africa. Although many of the designs have been featured in South African fashion magazines, very few people knew that it was a home-grown brand.

Early in 2003, Dax imported one of the first seamless elasticised hemming machines from the U.K. – an enormous undertaking for a small independent brand. Since then, Dax has been instrumental in the training of staff in the use of the machine, ensuring that there is a steady stream of fully qualified machinists in the market.
Dax has a small production team which handles everything from cutting, printing, swing tag printing, sewing, press operation, packaging and dispatch. Dax has spent the past six months adapting the use of presses from the diminishing shoe industry for use in swimwear production, resulting in some extraordinary new products. He has also designed and helped produce a seamless bra molding machine for use in both lingerie and swimwear.
Dax has not only established himself as a designer, but as an innovator of seamless garment construction. He has designed swimwear for the 2008 Miss World Beauty Pageant, the FHM lingerie collections, Cosmopolitan swimwear collection, Elite Model Search 2009 and the M-Net Face of Africa competition.

Dagmar’s jewellery designs are finely crafted and her interesting and unique style has won her national acclaim. Her timeless designs feature a collection of semi-precious stones, Swarovski crystals and Freshwater Pearls combined in the most spectacular of settings. Aside from her catalogue jewellery, Dagmar also designs exclusive one-off pieces for weddings and special occasions.

Dagmar believes that jewellery is an extension of a person and needs to compliment the garments worn.

This year’s Miss South Africa pageant promises to be a tour de force of style, glamour, drama and suspense.

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